What is Microtargeting?
Does the Cambridge Analytica scandal have you ready to delete Facebook? That's just one source of information about you that's used in "microtargeting". L. Joy gives a lesson on how microtargeting is used on political campaigns and shares her favorite Easter song.
UNIVERSAL FANCON The #SundayCivics team will be in Baltimore, MD April 27-29th registering voters and serving up mini civics lessons and interviews at Universal FanCon. Universal FanCon is the first large-scale, 24-hour event that celebrates the diversity of fans and the diversity of fandoms; and I am so proud to be a part of the celebration! FanCon celebrates the best in comics, cosplay, music, movies, gaming, and TV, and gives you a chance to meet your favorite celebrities in person. Get your tickets now at universalfancon.com and use the code ‘civics’ for a major discount!
#CIVICDOCKET - 15:51 A few of the civic related stories we discussed on the show that you may have missed in mainstream media. Follow the hashtag #CivicDocket on Twitter or view more here.
American Samoa residents sue for citizenship - link
An Ohio Bill Would Ban All Abortions. It’s Part of a Bigger Plan - link
Community fights massive drilling site planned near public school in low-income area - link
INTRODUCING #CIVICBOOKCLUB I've been talking about having a #CivicBookClub for some time and I've finally got it off the ground. For our first pick I chose The Color of Law: A Forgotten History of How Our Government Segregated America. In order to reform laws and policy it is important to learn how the system was designed, learn how it operates and understand its flaws. The Color of Law gives a detailed and historical view of the discriminatory laws and housing policies enacted on the local, state and federal level that continue even to this day. Click here to learn more.
WHAT IS MICROTARGETING? - 40:16 Microtargeting is a marketing strategy in which an entity uses consumer data and demographics to identify the interests of small like-minded groups and attempt to influence their thoughts and actions by delivering targeted content. Political campaigns use this technique to learn the interests of voters and deliver content to them in order to influence their vote .Both major political parties engage in microtargeting using a combination of direct mail, phone calls, door knocking, emails, text messages, ads on tv, radio, and online to craft and deliver campaign messages specific to a subgroup of voters with the goal to turn them into supporters and get them to the polls on Election Day. Read More:
Cambridge Analytica’s “psychographic microtargeting”: what’s bullshit and what’s legit - link
Facebook’s Surveillance Machine - link
Big Data Analytics And The Next President: How Microtargeting Drives Today's Campaigns - link
How ‘microtargeting’ works in political advertising - link
MORE ABOUT STEFANI, THE "CIVIC ENTREPRENEUR" - 54:25
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